Etsy Rewards Sellers for Driving Traffic to Their Listings
Sellers who drive traffic to their listings on Etsy that results in sales will qualify for a reduction in fees through a new program the company introduced on Wednesday. Etsy Share & Save is based on affiliate-marketing principles, but sellers are only rewarded for purchases of their own products.
“We’ll provide participating sellers with unique links they can share on channels outside of Etsy to promote their items,” Etsy explained. “When buyers visit a seller’s Etsy shop via their link and make a purchase, Etsy will take 4% of the order total off the seller’s bill, helping them save on fees.”
All sellers are eligible to participate – and the program is optional.
Etsy will host a workshop on Share & Save on September 21st, and in the meantime, sellers can learn more on the Etsy website, where it advised sellers that the Share & Save landing page was continuing to roll out throughout the day on Wednesday.
The accompanying Seller Handbook article has further details, where it explained the types of links sellers could share through the program:
- Links to your shop: These links take buyers directly to your Shop Home so they can browse all the items you have for sale. You can find the unique link to your shop in the upper right-hand corner of your Shop Dashboard, in your Stats, and on the Share & Save page in your Shop Manager.
- Links to specific listings: You can also save on fees when you share links to specific listings in your shop. This is great for sharing a trending item or a listing that’s on sale, or posting about new inventory. To get a unique link for a specific listing, head to your Listings in Shop Manager and click the gear icon on a listing and choose “Share.”
- Links for a promo code: Let your followers know about any special offers you’re running. You can share a unique link for any of your promo codes with your followers off of Etsy and you’ll save on fees for the eligible orders you receive. On the Sales and discounts page, just select the promo code you want to share and copy the trackable link.
- Links highlighting recent rave reviews: Toot your own horn! You can also share glowing reviews with a trackable link back to your shop. This feature is exclusive to the Etsy Seller app, so be sure to download the app ASAP if you haven’t already! You can share reviews from the Home tab of the app or from the “Reviews” section.
- Links for a section of your shop: Encourage buyers to explore a particular theme or category of your listings. It’s easy in the Etsy Seller app—just tap Listings, choose the section you want to share, and copy the URL.
Etsy explained that while the link never expires, buyers must place their order within 30 days of clicking the link for the order to be Share & Save eligible.
“You only get refunded for traffic you drive from other places to Etsy, ” it warned – “While Etsy messages and listing descriptions are still great ways to share details about your items with buyers, you can’t save on fees by sharing your trackable link in those places.”
One important note for sellers: “Share & Save eligibility per order is determined off of a buyer’s last click prior to purchasing,” Etsy said. “If a buyer’s last click before visiting your shop was on an Offsite Ad, that order won’t be eligible for Share & Save and the Offsite Ads fee will apply.”
Ina Steiner
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