Bonanza Launches New Membership Tier, Runs Anniversary Sale

Online marketplace Bonanza launched a new Diamond membership tier for sellers and is celebrating its 15-year anniversary with a sale on its subscription programs for sellers. A company spokesperson told EcommerceBytes it also plans to launch a new webstore program called Vercado by Bonanza soon, which will be included in the Diamond plan.

Each membership tier offers different levels of benefits – the new Diamond membership subscription costs $125/month, or $1,350 for a year’s subscription paid upfront. If sellers sign up during the anniversary sale, they will pay $1,020 for a year’s subscription.

Bonanza offers numerous plans for sellers: Silver ($20/month); Gold ($40/month); Platinum ($70/month); Diamond ($125/month); and Titan ($200/month) – with discounts for paying on an annual basis. The 25%-off membership sale is for annual subscriptions for all plans.

The Diamond tier has all the features of the Platinum plan plus a standalone online store (when Vercado launches in a few weeks), along with extra TurboTraffic and additional features that will be announced.

Bill Harding launched Bonanza in 2008 (initially called Bonanzle) and attracted sellers who had grown disgruntled with the disruptive changes taking place on eBay at the time. Quincy Faison acquired Bonanza in March of this year and took on the role of CEO.

Bonanza announced a redesigned homepage and redesigned its logo in June, announcing plans to launch new tools to empower sellers.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (Sep 2005 – present) and Investigative Reporters and Editors (Mar 2006 – present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.